The Google Business Profile is an online tool made available for businesses by Google through which they can easily optimize their online presence on Google Search and Maps. It is a simple medium through which you can easily customize your profile or presence in various Google products. It is an essential component for Local SEO, which nowadays has become highly important for any business to attract local customers. However, creating a simple Google business is not enough; you need to optimize it so that it can easily come under the top search results. However, the first step to optimize your Google Business Profile is the GMB audit, through which you can easily determine what kind of changes you need to make in your profile.
Basic Details You Can Gather Through GMB Audit?
Create A GMB Audit Checklist
The first thing you need to do, or a GMB management service will do with your business profile, is create a simple checklist of GMB audits. Here, we are going to provide you with a basic checklist through which you can easily perform your Google Business Profile audit. All the tasks, if completed, will create a full-fledged optimized profile, which will enhance your Local SEO.
Identify The Local Competition
The first thing you need to do is to search the most common query related to the products and services you offer. In that, you need to note the top businesses that are appearing in the search results or maps. These results are your competition whose profile you need to check out to get useful insights and improvements you can make in your profile. Along with that, when you search, you also need to note down the major keywords under suggestions.
Take A Brief Audit Of Your Competitors
For this, the first step you need to take is to create an audit template in which you need to create the following list.
• Target Location
• Target Keywords
• List of businesses appearing on the search result for the above two
Proximity
Another major factor that influences the Local SEO for any business is the proximity of the business with the location and other factors. By this, we mean to say that the physical location mentioned in your Google Business Profile plays a key role in determining your online visibility. While changing a physical location will not always be an option, considering opening a new branch in the locality where the top competitors appear can be beneficial.
Keywords And Title Description
Keywords play a crucial role for any website or business to optimize its visibility. A meaningful description with some relevant information that best details your business in a few words can easily boost your local ranking. Also, mentioning a particular location in the description can be a bit to rank your business for that location.
Category Of Your Business
Businesses must pick the right category so that the person in the locality searches for a related product and services you offer; your business should be at least picked to be listed in the search results. To find the right category that describes the one typed by various users, you need to check the competitors that appear in the top searches. Afterwards, make the list of categories that they have mentioned. Now you have created the list, select the most common one and use the same keyword in your description and other required spaces of your profile.
Use Various Chrome Extensions For Your Local SEO Audit
Another alternative to GMB optimization service is that users can also rely on various extensions available with the browser through which they can easily automate the Local SEO and optimize their profile to boost their online presence. Some of the common chrome extensions for GMB audit are:
• GMB Everywhere
• GMB Audit-Local SEO Tool
• GMB Crush
• Phantom and many others
All these extensions can easily be found at the Chrome store. Just type the name and hit the install button to add the same to your browser.
Simple Tips For The Users to Optimize Their Google Business Profile
An audit of your GMB profile can simply easily list various changes you need to make in your Business profile. Some of the preliminary measures that you can take to optimize your profile before you connect with any GMB Management Service are listed:
Complete Your GMB Profile
The first and foremost thing you need to do to set up an effective GMB profile is fill out every required information in your business profile. The basic prerequisite required includes Name, Address, and contact details. These credentials should be updated with the latest ones. Afterwards, you need to provide the link to your website (if any) and the complete physical address. The basic submitted information can easily create a positive impression and an image that your profile is genuine and trustworthy.
Schema Markup
Schema can be helpful for the business profile through which they can easily define their business by establishing the relationship with different attributes. Through schema, local businesses can easily increase their relevance with the required attributes like location, product and services, and many others.
Constant Engagement With The Customers
While an effective profile can easily create an impact on customer view towards your business, what adds up to it is your engagement with them. Interacting with the customer not only through the post but also by constantly responding to their comments and taking desired actions automatically diverts customers from other businesses to yours, where they seek to have better hospitality.
Create Positive Signals Of Your GMB Profile From 3rd Party Reviews
A major amenity that can be utilized for the business profile is the “Reviews from the Web", where you can highlight various positive feedback from various 3rd party trusted websites. While users can easily list the reviews from social media platforms, they can also add reviews from other review aggregators for their products and services. For this, they need to do some research on their competitor's profiles from which they can create a list of various 3rd parties from whom they can collect positive reviews.
Connect With Any Google Business Profile Service In India
While Google Business Profile can be an efficient tool to boost your local ranking, you need to take effective measures to break the competition and list your business under top searches. Another thing you can do is promote your business profile on various social media platforms. Add relevant hashtags with the post and add up your website or GMB profile link, which will ultimately contribute to increasing the traffic of your various online platforms. For further assistance, you can connect with Advology Solution, which can easily promote your Google Business and add up to increase your company sales.
