What Is Google My Business And Why An Online Business Profile Is Necessary
For Startups?

Google My Business (renamed to Google Business Profile) is an online tool launched by Google that will help different businesses (especially the small scale) to create their profile on Google that will help them appear in the search results of various people in that locality. With the help of Google Business Profile, customers will be able to reach or find any business they know offline on Google Search or Google Maps. Creating a business profile on Google is beneficial for both the customer and business as it increases the online reach of a business among local customers and provides all related information of known businesses on a single platform. For the customer, they will simply be able to reach the right buyer in their locality for any product or service.

However, updating a profile on Google isn't simply enough for any business nowadays. Users need to take various measures through which their business can appear on top search results of local customers. Also, they need to check out and respond to any kind of response given by customers. Here, we will provide all the available information on exactly What is Google My Business, and how it can be beneficial for any local business to grow.

Why Is Google My Business Now Important For Every Business?

Before you get to know about different measures to increase your Google My Business Optimization, you need to understand why Google's business profile is necessary for your business. Through various pointers, you can easily grasp the importance of Google My Business Optimization Services India:

• Google My Business is an easy way for you to increase the overall visibility of your own business by being listed on Google Maps, Search, and Google Shopping.

• Google My Business can be beneficial to attract new customers from your locality who rely on the internet to purchase anything from the market near them.

• Different businesses like restaurants, gymnasiums, cinema halls, and many others can increase their reach through Google Business Profile. It includes both foot and web traffic depending on the type of your business.

• Google Business profile is a major contributor to increasing your local SEO. The reason for that is the chances for any business to appear on local searches made regarding their related products is more likely as Google will automatically list the nearby stores and places for a given search. Local SEO generally involves location-based queries like “Restaurant Near Me” or a search looking for a specific service or product available in their nearby locality.

• Through their Google Business profile, users can easily find their related business online and provide genuine information regarding their business. Some basic information that can be verified by the business itself only includes Address, business type, opening hours, and many others.

Importance Of Google Optimization Service India

Online presence is crucial for any online as well as offline business. The reason behind that can be explained with the help of an example. Suppose you are going to visit a restaurant or looking for a restaurant nearby. Before confirming any place for dinner reservations, nearly every person will check out various reviews available online. For that, they can rely on social media. However, Google My Business review will be their first piece of information, which is considered enough to create an impression in front of customers.

• With Relevant information available regarding your business, there are chances to generate leads online that are likely to become conversions. By this, we say that only the people who specifically need the product you are selling are likely to be gained through Google Business Profile.
• The My Business tool provided by Google is free of cost, and it is easy to create a profile there.
• With positive reviews from people, it is easy to gain credibility and become trustworthy in front of different customers.

Easily Create A Google My Business Account In Just A Few Steps

The first step to optimize your Local presence is that you create your Google Business Profile. Chances are your profile might already be created, or your business can be listed on Google Maps. However, in case it doesn't, then you need to create a Google Business Profile first:

Add Your Business On Google Maps

• Open Google Maps where on the left hand, click on the menu option. From the drop-down menu, hit the option “Add your Business.” Afterwards, sign in with your Google account. It is recommended for that businesses while creating a Google Business Profile that they create a separate account for their business. While creating a new one, select the option “To Manage My Business” and then hit on the Next Button.
• Complete your Google Business Profile.
• Once you have initiated your Business profile creation, you need to fill out the basic mandatory details and verify your account through a mobile number.
• Afterwards, provide further details related to your business, like brand/business name and category. Your details might already be available in the database. In that case, you need to claim that business. If not, then fill out your business and choose the relevant category for your business.

Location And Address

These two details are crucial and mandatory to be filled by the user while listing their business on Google Search. Location is mandatory for businesses that offer services like restaurants, laundry, theatres, or any other. For this, you need to agree about adding your location first and then provide the complete address of your physical location.

Rule Out Other Potential Duplicate Listing

Online businesses need to verify that only your business is present at the physical location you have provided. For that, when Google lists potential duplicate listings for your address, click on “None of These".

The next thing you need to confirm is whether you offer deliveries or home/office. Based on the services, you need to click on Yes or No.

Verify Listing

• Once your profile has been updated, you need to authenticate it by verifying your contact details and your listing by verifying your location.
• Provide your phone number, contact details, website URL, and the physical address. To verify your listing, five ways are available which are through phone, email, postcard, video recording, or a live video call.
• Through these means, you will receive a verification code, which you need to provide to authenticate your account.

Various Means To Optimize Your Google My Business

Before you reach any Google My Business Optimization Service India, there are plenty of measures you can take to enhance your local search. Under this, you can follow the given practices:

NAP

The first thing you need to keep in mind is to provide or update your GMB profile with the latest available contact information. Basic Mandatory details include Name, Address, and Phone Number. With these updated first pieces of information in your profile, it will be easy for the customer to identify your business and connect with you without any hindrance.

Provide A Relevant And Engaging Description Of Your Business

While looking at your business profile, the first thing any customer will look out for is the summary you have provided regarding your business. Description of any business that details or lists a maximum of the products and services in easy and minimum words. While it can be as short as it can be, you can extend this description by providing relevant information about your business, like company history and other statistical information. Also, make sure that you cover some keywords related to the search query for your products. Try not to include the following type of information:

• Inaccurate information
• Promotional Content
• Grammatical mistakes or any unusual character

Add Images For Your Product And Service

The next thing to be done is to add some images to your Google My Business profile. Uploading images to your profile can add genuineness to your profile. You can start by adding profile images, which can be your business logo. Other additional images can be photos of your products, locality, particularly some landmarks, and images of your team members working together. Be sure to follow the image size guidelines, as there are different specifications for different types of images.

Regularly Updating Google Posts

It is advisable for the user, no matter which social platform they are on, to post regularly. Post can be of any type: an offer, information regarding some product, an update regarding any event, or any kind of informational post related to your product and services. Posting something with useful information can be interesting for some users, thus engaging new customers. Creating a post is a very simple process described below in a stepwise manner:

• Open your GMB account and then go to the profile manager.
• On the left side of the screen, find the option “Post".
• On the next screen, in the right corner of the page, hit the button to create a new post. Select the type of post.
• Create your post by adding photos and giving a small description.
• Make your post more convenient by adding a button/link to your website or other action.
• Afterwards, click on the preview option, check the post for any relevant mistakes, and then click the button “Publish".

Respond To The Reviews Given By The User

Now,this is the most important part. Through review, you can connect with
the customers directly and, from their feedback, get an actual
impression of your product and services in front of customers.
Respond to the positive comments and engage the satisfied customer
with your new products. Along with that, you need to respond to the
negative to avoid a negative impression of your business.

Advology Solution: Best Google My Business Optimization Service India

Different online businesses or new startups can connect with Advology Solution, which is currently the best digital marketing agency in India. We at Advology Solution offer a variety of solutions through which you can boost your online presence, get more traffic on your online platforms and ultimately increase your sales growth. Various marketing services provided by Advology Solution include SEO, Social Media Optimization, PPC services, Email Marketing, Online Reputation Management, and many others. Also, we specifically offer special services for Local SEO where different measures are taken to optimize your Google Business Profile. The basic steps we take to enhance your Google My Business profile include:

• Get full details regarding your business and location and do thorough research on different local competitors, the traffic you can gain from the locality, and many others.
• Audit your profile and rate it on different parameters. Based on this, it can be decided where your profile lags and what is the scope of improvement.
• Now that we have all the details regarding your profile, we can create an effective strategy that will ultimately optimize your GMB profile for local business searches.

What Are The Common Issues Users Have With Their Google Business Profiles?

Some of the common measures which you can take as part of your Google My Business Optimization:

1. The first step you need to take while optimizing a profile is to fix common issues, some of which are listed below:

a) Remove all the fake reviews, including the ones that have positive feedback. Although they can create an impression, at some point, they can compromise the credibility of your business profile.

2. Another major thing you need to take care of is the continuous engagement with the audience. Through this, you will have an idea of how to deal with negative feedback and also, based on the reviews and comments, get insights about the current demand and behaviour of the audience.

3. The updated profile is the priority, where Name, Address, and Phone number must be the priority.

MakingIt Short And Simple

TheGoogle Business Profile is now the major priority for any business to
attract local customers from their area. The majority of the user,
while searching for any shop or any service near their locality, rely
on Google Profile to gain feedback based on which they decide whether
to opt for it or not. Which thus makes it important to optimize
Google My Business.

Also Read: Link Wheel In Search Engine Optimization (SEO): How Does It Work?