You would think that after leaving school and college, you will not have to worry about getting the first rank anymore. Alas, in the world of blogging the first rank on the search engine results page is a sought after treasure that eludes many an aspiring writer. However, with the help of the best SEO Company in the business, there are ways you can “tweak” your blog and get that top rank in no time. Here are some tips you can use to optimize your blog content for SEO:
Create Content Backed by Keywords
Searching for a needle in a haystack will be so much easier if you would just summon the needle by calling it out. Well, the same can be said for helping viewers find your blog among the thousands currently floating around in the internet universe. If you want your blog to gain a higher rank, you need to create content based keywords that are trending and topics that interest people today. And for that, you need comprehensive keyword research. There are a range of tools such as SEMrush or Ahrefs that you can use to gain in-depth keyword data and create content that is “in demand” so to say. You can contact a Digital marketing company to learn more about the latest tools for keyword research.
Creative Blog Post Title
Nobody has the time to sit and do an in-depth analysis of the newspaper while they are in a rush to get to work. At the most, people will skim the headline before heading out the door. If you want to make viewers stop in their tracks, or stop their scrolling we should say, you need to make sure you have a creative blog post title. Creating the blog title can be a little tricky because it should be eye-catching but at the same time relevant to the content. You cannot simply write “FREE MONEY” as the title because you want people to click on the blog and then go on to talk about the soothing effects of classical music on plants, for example.
Add Internal Links to the Content
Once you have been blogging for a while, you will no doubt cover a range of topics that often interlink. Internal links are a key factor that gives your blog a competitive edge and helps you rank higher on the search engine results page. Creating a contextual relationship between your new and old posts will help drive and spread traffic throughout your blog. Most blogging platforms and websites have a link button that allows you to create internal links quite easily. One helpful tip would be to go back to your older posts and edit them a little so that you can link them to your fresh content. If you are worried about the technicalities of hyperlinks and internal links, you can always get in touch with a Digital marketing agency and get a head start.
Use Audio-Visual Content
You can be a wizard with words, but without a little audio-visual magic, you may as well not bother posting at all. Yes, it can be difficult for those intellectuals like Ross Geller who want to defend the sanctity of the written word, but you need to face facts, your blog will get nowhere if you do not add some image or video content. Research suggests that views engage with audio-visual content more frequently as compared to written content. Since most search engines rank engaging content higher on the results page, it is probably a good idea to include an image or a short video clip in your content. Engaging the services of a reputed SEO agency will definitely give you creative and unique images to score some extra points over your competitors.
