If SEO is not really your forte, then you will find it difficult to wrap your head around the recent changes in Google Search’s ranking algorithm. Now before you go ahead and dismiss the changes, it is worth taking note of the top Google ranking factors for 2020, if you want to grow your business. The impact of the changes may differ based on the search location. If you run a business in India, you can consult an SEO company to understand how the ranking factors affect your local business. To get you started, here’s a quick look at the top 10 ranking factors for 2020:
Content is Still King: Amidst the ever-changing world of search engine optimization and internet technology, there does seem to be one constant; content. Even with the latest algorithm updates such as “Penguin 4.0” and “Possum,” content has managed to hold on to its crown as the king of ranking factors. The trick to creating impactful content is to ensure it provides real value to the user. Additionally, it would be best if you also worked with a top SEO company to incorporate engaging visual content that goes along with the written word.
The Freshness Factor: The phrase ‘old is gold’ can be a defining factor when it comes to the choice of wine or music perhaps, but when it comes to online content, you need to keep it fresh. Thanks to the Google Freshness Algorithm, you are duty-bound to take a trip down memory lane and update your old content if you want to improve your ranking. Many digital marketing services provide a complete overhaul of your webpage to ensure it makes a notable impact on the SERP.
