But do you know what are the basic pillars of digital marketing? If not, then don't worry; we will help you understand that. ways play an important role. It uses tried and tested tactics like SEO pay-per-click etc., for the long run of your company in the digital world. Digital Marketing maintains your online reputation, and it also helps you in enhancing the customer experience by providing you with details about their needs.
But do you know what are the basic pillars of digital marketing? If not, then don't worry; we will help you understand that.
What Are The 7 Most Important Pillars Of Digital Marketing?
In this section of the blog, we have provided all 7 major principles of digital marketing:
1. Search Engine Optimization (SEO)
In the current scenario, people go to Google for anything and everything. Whether they want to be a good doctor or want to go to movies, users search for everything on the search engine itself. Most people ignore engaging with a business that is not visible on the search engine. Even if you have a website but it doesn’t come on the top searches of search engines, you might not receive a good response from the users. That's why Search Engine Optimization or SEO is important.
If you want your website on the top searches on the search engine, then you have to prioritize Search engine optimization first. However, SEO mainly has three primary goals:
• Ensure that all the other websites are linked to your website.
• Optimize web pages using the Titles, Tags, or Content for the specific target keywords.
• Resolution of technical issues like copied Content, broken links, keyword placement, image tags, slow site speed, etc.
2. Social Media Marketing (SMM)
Whenever you hear Social Media, what comes to your mind? Trends, Marketing, and a lot of Content. Social Media Marketing (SMM) gives you a platform where you launch yourself as a service or product in front of the world to make a profit. In the past few years, social media helped numerous people in making their businesses worldwide famous.
Users utilize Online platforms to promote their businesses and gain more followers. But how can you do it? To know that check out the basic requirement that you need to fulfill if you want social media to help you in growing your business:
• Relevant Content
• Quality over Quantity
• Branding
• Consistency
3. Email marketing
All the Spam emails that you receive in your inbox are a type of email marketing. But don't underestimate it because it is a more efficient strategy than what you know. It is a part of Digital Marketing that helps you in retaining customers.
Email marketing includes platforms like Mail Chimp. These platforms allow users to generate, design, and schedule email campaigns according to their needs. Apart from that, it also gives you insight into metrics like when your email opens, and the user clicks on it.
4. Content Marketing
When we talk about Content Marketing, it mainly focuses on three elements, i.e., Complete optimized copy, prominent design, and impactful video. You have to provide high-quality and optimized Content to the customer, along with adding SEO value to your website.
Further markets have understood the value of Evergreen Content (Content that is not specific to a place, time, etc., it just retains the same value throughout the years). This Content helps you in getting more traffic on your website and creating a better relationship. While writing an email, make sure to follow a few tips for better results:
• Email should be Personable
• Wholesome
• And it must showcase what is in the email
5. Branding
Branding is important not just for online business growth but offline as well. It showcases how you present yourself online or offline and with what companies you are directly connected to. Everything like color and fonts must be chosen as per your target audience.
You can decide on the target audience by analyzing a few points that are provided below:
• Where does the customer live?
• What are the day-to-day challenges they face?
• What is their background?
• What are the activities that excite them more?
There are a few questions that you can ask yourself while deciding the target audience. Based on this, you can target more audiences more easily.
6. Pay Per Click (PPC)
Have you ever seen different ads at the top of the search pages? Those are the Pay Per Click (PPC) ads that are used to make your company's name brand in the digital space. These are a great way for you to grab more customers. The search engine has a budding system where companies can bid on a particular keyword.
For example, if you are a cat food company owner, and you want that ad to pop up on the user's screen, every time they search for a kitty, you can put in a bid, like 20 rupees per click.
Now, after that, in case you have the most relevant ad and bid the highest money, you will win the slot for Kitty. However, this doesn't mean that you have to pay every time a user searches for a kitty. Instead, you just have to pay when the user clicks on your ads; that is why it is called pay-per-click.
7. Analytics
Finally, you have followed every digital marketing strategy to enhance your business. But who will see if it is working properly or not? Is it helping you in boosting the business?
We all know that it is amazing if you can implement various digital marketing strategies, but you have to analyze them as well to understand the growth and investment. That's when Google Analytics comes into the figure; It is one of the most popular resources for website analytics. GA is a very powerful and customizable tool that helps you understand your website in a better way.
Google Analytics Helps You Understand:
• In case you are getting enough traffic to your website.
• If there is good traffic, then where are they coming from?
• And once the audience reaches the website, what exactly are they doing?
Ending Note!
To increase your customer and enhance your online presence, you must follow these 7 Pillars of Digital Marketing. However, many people can't do it by themself; thus, in such a situation, you can get in touch with Advology Solution. We provide digital marketing services in India, with our experts who work for the customer's profit at a very affordable rate.
